Intellectual Property & Customer-Submitted Artwork Policy
Intellectual Property & Customer-Submitted Artwork Policy
Effective Date: August 8, 2026
TruViiant Brands respects the intellectual property rights of artists, designers, businesses, organizations, photographers, trademark owners, copyright holders, and other creators.
Because TruViiant Brands provides custom printing, embroidery, digitization, personalization, and branded merchandise services, customers may submit logos, photographs, artwork, names, slogans, graphics, and other materials for reproduction.
This policy establishes the customer's responsibilities when submitting such materials and explains TruViiant Brands' rights and responsibilities concerning customer-submitted content.
By submitting artwork, approving a custom order, or authorizing TruViiant Brands to reproduce submitted material, the customer agrees to this policy.
1. Customer-Submitted Artwork
Customer-submitted artwork may include, but is not limited to:
- Business logos
- Church and ministry logos
- Nonprofit and organizational logos
- School and team logos
- Photographs
- Illustrations
- Drawings
- Graphics
- Names and signatures
- Slogans and phrases
- Event artwork
- Conference designs
- Family reunion designs
- Brand marks
- Trademarks
- Copyrighted works
- Digital files
- AI-generated or AI-assisted artwork
- Designs created by third-party designers
Submission of artwork does not automatically establish that the customer owns or has permission to reproduce that artwork.
2. Customer Representation & Authorization
By submitting artwork to TruViiant Brands for reproduction, the customer represents that they either:
- Own the applicable intellectual property rights, or
- Have obtained sufficient authorization, license, consent, or permission from the rights holder to reproduce the material for the requested purpose.
The customer is responsible for obtaining any necessary permissions before submitting the artwork.
3. Copyrighted Material
Customers may not knowingly submit copyrighted material for reproduction without appropriate authorization from the copyright owner, unless the proposed use is otherwise permitted by law.
Examples may include artwork, illustrations, photographs, characters, graphics, book artwork, music-related imagery, movie or television imagery, and designs created by another person.
Simply finding an image through a search engine, social media platform, website, Pinterest board, marketplace, or other online source does not necessarily give the customer permission to reproduce it commercially.
4. Trademarks & Brand Logos
Customers requesting merchandise containing a trademark, corporate logo, organization logo, school logo, sports logo, or other protected brand identifier must have appropriate authorization to use that mark.
This may apply to logos and branding associated with:
- Corporations
- Professional sports organizations
- Colleges and universities
- Schools
- Entertainment companies
- Fraternities and sororities
- Nonprofits
- Churches and ministries
- Government agencies
- Clubs and associations
- Other organizations
TruViiant Brands may request evidence of authorization before accepting certain projects.
5. Photographs & Images of People
Customers submitting photographs or images depicting identifiable individuals are responsible for obtaining any permissions that may be legally required for the intended reproduction or commercial use.
This is especially important when photographs will be used on merchandise offered for sale, advertising, promotional materials, or other commercial applications.
6. Celebrity & Public-Figure Images
TruViiant Brands may decline requests involving the unauthorized commercial use of a celebrity's or public figure's name, photograph, likeness, signature, or other protected attributes.
Customers are responsible for obtaining appropriate permissions when required.
7. AI-Generated Artwork
Customers may submit AI-generated or AI-assisted artwork when they have sufficient rights or authorization to use the material for the intended purpose.
Customers remain responsible for ensuring that submitted AI-generated content does not unlawfully reproduce or infringe protected trademarks, copyrighted artwork, characters, logos, photographs, or other third-party intellectual property.
TruViiant Brands does not guarantee that AI-generated material submitted by a customer is free from third-party intellectual property claims.
8. Internet Images
An image being publicly available online does not necessarily mean that it is free to use.
TruViiant Brands may decline to reproduce artwork when the source or ownership of the material is uncertain.
When appropriate, customers may be asked to provide:
- Original artwork
- Licensing documentation
- Written authorization
- Proof of ownership
- Information identifying the rights holder
9. TruViiant Brands' Right to Decline Artwork
TruViiant Brands reserves the right to decline or suspend a custom-production request when we reasonably believe the submitted material may:
- Infringe copyright
- Infringe a trademark
- Violate publicity or privacy rights
- Be counterfeit or deceptively branded
- Violate applicable law
- Violate contractual restrictions
- Otherwise expose TruViiant Brands to unreasonable legal risk
Declining to reproduce artwork does not constitute a determination regarding legal ownership of that material.
10. No Legal Clearance Service
TruViiant Brands provides apparel customization and production services. We do not provide legal opinions concerning copyright, trademark, licensing, fair use, rights of publicity, or other intellectual property matters.
Acceptance of artwork for production should not be interpreted as TruViiant Brands confirming that the customer legally owns the artwork.
Customers who are uncertain about their rights should consult an appropriate intellectual property attorney before authorizing commercial reproduction.
11. Customer Responsibility
The customer assumes responsibility for the content they submit and the permissions necessary for its requested use.
To the extent permitted by applicable law, the customer agrees to be responsible for third-party claims, losses, liabilities, or reasonable expenses resulting from the customer's unauthorized submission or requested reproduction of protected material.
This provision does not apply to infringement caused independently by original material created and supplied by TruViiant Brands without customer direction.
12. Customer-Owned Artwork
Submitting customer-owned artwork to TruViiant Brands does not transfer ownership of that underlying artwork to TruViiant Brands.
Customer-owned logos, trademarks, photographs, and other intellectual property remain the property of their respective owners.
The customer grants TruViiant Brands a limited authorization to use the submitted material as reasonably necessary to:
- Prepare artwork
- Produce proofs
- Digitize designs
- Print merchandise
- Embroider merchandise
- Fulfill the customer's order
- Perform quality-control activities
- Provide related customer service
13. TruViiant-Created Original Designs
Original creative work developed by TruViiant Brands may include:
- Logos
- Illustrations
- Apparel graphics
- Typography arrangements
- Original artwork
- Brand concepts
- Custom graphics
- Templates
- Product designs
Unless otherwise agreed in writing, payment for design services does not necessarily transfer all intellectual property rights in TruViiant Brands' original creative work to the customer.
The applicable quote, design agreement, invoice, or separate written agreement may specify whether the customer is purchasing:
- A finished product only
- A limited-use design
- A commercial-use license
- Exclusive rights
- Full ownership of specified artwork
For major logo and branding projects, these rights should be addressed in writing before work begins.
14. Embroidery Digitization Files
Embroidery digitization converts artwork into machine instructions that control stitch type, direction, density, sequence, underlay, and other production characteristics.
Payment of a digitization or setup fee does not automatically mean that the customer is purchasing ownership or delivery of TruViiant Brands' production-ready embroidery file.
Unless otherwise agreed in writing, TruViiant Brands may retain production files created for purposes of manufacturing merchandise.
Customers who want possession or ownership of a digitized embroidery file should request those terms before approving the project.
15. Production Files & Working Files
Internal production and working files may include:
- Embroidery machine files
- Digitized files
- Print-ready layouts
- Color separations
- Production templates
- Mockup templates
- Working design files
- Equipment-specific files
Unless specifically included in the customer's agreement, these internal production files are not automatically included with the purchase of finished merchandise.
16. Artwork Modification
Customers authorize TruViiant Brands to make reasonable technical modifications necessary to prepare submitted artwork for the requested production process.
These modifications may include:
- Resizing
- Repositioning
- Vectorization
- Background removal
- Color conversion
- Line thickening
- Simplification
- Embroidery digitization
- Print preparation
- Adjustments for garment dimensions
Material creative changes should be presented for customer approval when appropriate.
17. Reproduction Limited to Authorized Order
Customer artwork will be used for the customer's authorized production purposes.
TruViiant Brands will not intentionally sell another customer's protected logo or custom artwork as TruViiant-branded merchandise without appropriate authorization.
18. Portfolio & Marketing Use
TruViiant Brands may wish to photograph completed merchandise for its portfolio, website, social media, product examples, or other marketing.
However, customer-submitted trademarks, logos, copyrighted artwork, private organizational materials, or identifiable individuals may carry additional usage restrictions.
Accordingly, TruViiant Brands should obtain or rely upon appropriate authorization before using customer-owned intellectual property in advertising beyond what is reasonably necessary to fulfill the customer's order.
Customers may also request that a custom project remain confidential or not be displayed publicly.
19. Confidential & Unreleased Designs
If a customer submits confidential, unreleased, proprietary, or launch-sensitive artwork, the customer should notify TruViiant Brands in writing before submitting the material.
Examples include:
- Unreleased logos
- New product designs
- Upcoming brand launches
- Confidential corporate merchandise
- Surprise-event merchandise
When additional confidentiality protections are required, a separate written confidentiality or nondisclosure agreement may be appropriate.
20. Storage of Artwork
TruViiant Brands may retain customer artwork and production files for operational purposes, including future reorders and customer service.
Retention of artwork does not guarantee indefinite storage.
Customers should maintain their own original copies of all important artwork and design files.
21. Print-on-Demand Partners
Certain orders may require artwork to be transmitted to approved third-party production or print-on-demand providers for fulfillment.
This may include production partners integrated with TruViiant Brands' ecommerce operations.
By purchasing an applicable product, customers authorize TruViiant Brands to provide the artwork and information reasonably necessary for the production and fulfillment of that order.
Third-party providers may have additional intellectual property requirements that affect whether particular artwork can be produced.
22. Intellectual Property Complaints
If you believe merchandise, artwork, or content associated with TruViiant Brands infringes intellectual property rights that you own or are authorized to enforce, please contact us.
A notice should include sufficient information for us to identify and review the claim, such as:
- Your name and contact information
- Identification of the protected work or mark
- Identification of the allegedly infringing material
- The location or product where it appears
- A description of your ownership or authorization
- Supporting documentation when appropriate
- A good-faith statement regarding the claim
We may request additional information before taking action.
23. Removal or Suspension of Disputed Content
When TruViiant Brands receives a credible intellectual property complaint, we may temporarily suspend production, remove online content, place a product on hold, or take other reasonable action while the matter is reviewed.
We may also contact the customer who supplied the disputed artwork.
24. Repeat or Serious Infringement
TruViiant Brands may refuse future custom work from customers who repeatedly submit artwork that they do not have authorization to reproduce.
Serious or intentional intellectual property violations may result in cancellation of affected orders or termination of customer access to certain services, subject to applicable law and contractual obligations.
25. Custom Merchandise Created for Organizations
When an individual places an order using the logo of a church, business, school, nonprofit, ministry, association, or other organization, TruViiant Brands may require confirmation that the individual has authority to order merchandise using that organization's identity.
This is particularly important for merchandise intended for resale or fundraising.
26. Resale of Custom Merchandise
Customers who purchase custom merchandise for resale are responsible for ensuring that they have the rights necessary to commercially use all artwork appearing on those products.
Authorization to produce a small personal order does not necessarily establish authorization for commercial resale.
27. Relationship to Other TruViiant Policies
This policy should be read together with the TruViiant Brands:
Terms of Service
Custom Orders & Artwork Approval Policy
Embroidery, Printing & Color Variation Policy
Return & Refund Policy
Shipping Policy
Privacy Policy, once adopted
If transaction-specific terms are included in a written quote, invoice, licensing agreement, or other agreement, those additional terms may also apply.
28. Contact Information
Questions regarding customer-submitted artwork or intellectual property concerns may be directed to:
TruViiant Brands
Intellectual Property & Customer Care
Email:
Website:
Business Hours: Monday through Friday, 9:00 AM to 5:00 PM Pacific Time
For an intellectual property complaint, include “Intellectual Property Notice” in the subject line.
THE TRUVIIANT STANDARD
Your vision deserves respect. So does the work of every creator.
TruViiant Brands is committed to producing custom merchandise with integrity, respecting intellectual property, protecting customer creativity, and maintaining professional standards throughout the design and production process.
TruViiant Brands
Truth. Excellence. Purpose.